Hewlett packard case study analysis
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Middle The total sales areunits which are close to the total of the forecasted demands.
Therefore it is assumed that the sales in the different regions are equal to the forecasted demands. This is then used to calculate the weeks of supply. The steps to be taken to compute the inventory is given above.
The data collected by the team to improve the forecast is used here. Only the inventory levels in Europe are considered for comparing the various alternatives.
Conclusion This will be a long term investment and depends on the scale of demand in Europe. It should be sustainable and have sufficient volume to justify its inception.
Assembly can be done in Europe: The manufacturing process should be modified so that final assembly can be done at the DC in Europe. These processes that can be done in Europe include the power supply and the manuals.
This will help reduce the lead time by reducing the factory cycle time. These should also enable the DC to be more flexible.
Essay about Hp Case Study Analysis - Words
The Kittyhawk team did not found the right customer for their product. In the end, the PDA division chose another substitute device because of the price issue.
Their customers turned to be unexpected customers such as Japanese company, manufacture of cash registers and camera. Apparently, the customer was very different from the original target customer.
It might need more time for market to adapt it. The existing customer might adapt it faster than the new customer. But after all, most customers would need time to see if this disruptive technology would meet their need.
The Kittyhawk team should just follow their original goal and try to attract customer as much as they can and change their product base with the market need. They probably could of gain revenue from being the first-mover of the market.
Next is set the goal right. So never set a goal too unrealistic which might bring to the failure of the product. Do risk analysis and make sure you know how big is the market.
Case Study on Hewlett Packard
Even though market research for new product might suffer from problems of uncertainty and might not be reliable. But without it, it would be more difficult to success. Moreover, Kittyhawk team should be more flexible to deal with the change of need from customer.
