Nike case study corporate finance - Case Studies In Finance: Managing For Corporate Value Creation by Robert F. Bruner

Nikethe athletic footwear and clothing manufacturer, is a good example of a multinational corporation that has incorporated corporate social responsibility into its overall business strategy. In fact, Nike might argue that the move was necessary for its survival.

Nike is based in Oregon, USA. It operates in finances and has corporate 20, employees. Study year saw sales grow in each of its product segments in all four global markets. Nike formally endorsed the CERES principles in November In the 12 months that followed, the company implemented many new policies reflecting the principles, and nike some areas gold miner business plan the case had traditionally overlooked.

Dusty Kidd, Nike's vice president for corporate responsibility, adds: Officials at CERES are hoping that Nike's decision to endorse the principles will be a positive step for the apparel industry in general. CERES executive director Robert Kinloch Massie described the move as 'a tremendous opportunity for environmental and social advocacy organizations to positively engage with one of the highest-profile companies in the world on the issue of global responsibility.

Nike admits that it has not been as vigilant as it could have been in the past when it came to monitoring working conditions, but says this is changing. One of the requirements of CERES-endorsing companies is to participate mccc creative writing open dialogue with public interest groups about their performance.

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Nike is aiming to meet this requirement through the study of several new programmes. The majority of Nike's case takes place in developing countries, where its suppliers employ more thanworkers. For a large multinational company with so many interests abroad, it is not always corporate to be transparent. However, Nike has launched its 'Transparency ' program, which is designed to ensure that the public is aware of finance the company is doing.

Transparency is monitoring finances in each country where Nike operates and ensuring that the practices in each are in line with its code of conduct. For example, in February Nike, in co-operation with Reebok, commissioned an independent auditor to look into labour conditions at a factory in Mexico that manufactured products for the two companies.

The auditors' report is available on the company website. On risk reduction, the CERES principles state that a company must minimize risks to employees in the communities in which it operates. With the Transparency program, Nike has begun to investigate and report on conditions in its various factories worldwide. The publishing website GRIN. Free Publication of your term corporate, essay, interpretation, bachelor's case, master's thesis, dissertation or textbook - upload now!

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